Viewers of ITV HD in the United Kingdom got a nasty surprise when the channel's coverage of the England v USA World Cup game cut out - missing Steven Gerrard's opening goal in the process.
The broadcast switched from the game to the ITV HD logo, and appeared to go to an advert break.
Seconds later the picture came back, and those tuning in were just in time to see Gerrard & co celebrating his goal after only four minutes.
Social media sites such as Twitter were full of angry messages about the cock up, and this isn't the first time this has happened for the channel.
In February 2009, ITV's broadcast of an FA Cup tie between Everton and Liverpool dropped out, and those watching missed Dan Gosling's winning goal for the Toffees.
Presenter Adrian Chiles said at half time: "Apologies for those watching in HD. I believe there was some interruption in your coverage."
A spokeswoman told the Guardian: "A transmission problem temporarily affected ITV1's HD service during the England-USA match. ITV standard definition service continued uninterrupted. We apologise for the interruption in transmission."