Everyone knows the feeling you get after watching a great video or commercial.
The slackened jaw, the zoned out eyes, maybe even a shiver or two up and down the spine.
The 2010 FIFA World Cup is a monumental event, but when a company or filmmaker is able to capture its essence in a 30 second or one minute clip, well, that's someting worth celebrating (or making a slideshow about).
Here are the seven best videos that will keep you up all night waiting for the next day of matches to begin.
Coca Cola recalls Cameroonian legend Roger Milla's famous corner dance goal in the 1990 World Cup and what it did for football.
The video then goes through a montage of famous goals and the celebrations that defined them.
Set to K'naan's "Waving Flag", this ad reminds fans of the ecstasy that comes with bagging a goal in the World Cup and the sheer joy that has been expressed through history's greatest celebrations.
I love the German celebration. I would have loved to have a listen in on the conversation leading up to that little jig.
"We scored! What do we do?"
"I don't know, let's do this!"
"Uhh, yeah! Let's go with that. Whoo Germany!"
The commercial from ESPN that started it all.
This ad had to have debuted a solid month before the opening rounds kicked off and this little bugger made me tingle all over.
ESPN didn't introduce too many underlying messages, they just really captured the on-field excitement and emotion that a World Cup brings.
Song is "City of Blinding Lights" by U2
A triad of thirsty world class footballers in ugly shirts (Messi, Henry, Drogba) enlist the help of Lampard, Arshavin and Kaka to battle the devious Akon and a bunch of quick-footed locals with a can of ice-cold Pepsi on the line.
This commercial does a great job of displaying how Africa will come together as a continent to host their inagural World Cup and does so in a light-hearted and playful manner unlike some other ad campaigns that portray football as a war.
It's a close match until Drogba makes a huge mental error and scores an own goal. However, everyone gets Pepsi and shares a few laughs in the end so it's all good.
p.s. Show me a tree that's low enough to clothesline Messi and I'll show you a bush that you've sadly mistaken to be a tree.
Carlsberg displays the immense personal pressure that being a member of the Three Lions brings in this advertisement.
The point of view shot puts things in perspective for the viewer as the narrator reminds you that you're not here to be a tourist and a World Cup win could launch you into the company of immortals.
I hope Fabio Capello had a notebook handy, because this little pep talk could certainly ignite the acutal English nation team.
Another ESPN gem that sent the shivers a runnin' up my spine.
This commercial really focuses on the global context on the World Cup, football is heralded as a uniter of nations and this ad really does a good job of pinpointing all the issues and other dividers that are broked down by football.
I like how ESPN dispells nearly everything to say that "football is what it's all about". It not only disregards the negative things, but also says it's not about things like "hope, love or peace".
A bevy of cameos and a wildy creative concept make this Nike commercial a hit.
ESPN adopted the phrase "one game changes everything" while Nike seems to take it further, suggesting that "one play changes everything".
Nike does a wonderful job of providing us with the intensity of in-game action while combining it with the lure or anguish that comes with lifting your country up to new heights with your play, or letting them down.
Puma does a spectacular job with their Love=Football advertising campaign, and specifically with this commercial.
Puma shows it's about getting football back to it's roots, football is passion, football is about a love of the game that transcends borders, races and tongues and therefore, football is love.
Set to the immensely catchy tune of "Going On" by Gnarls Barkley, Puma demonstrates that the passion of Samuel Eto'o can be matched by African locals kicking a ball around in the streets.
The message is strong and the song makes you want to move, that's a winning combination.