Why Did WWE's ECW Fail?

Why did WWE's ECW fail? Everyone has their reasons as to why they thing it failed, and these are mine. After you read, leave a comment about what you think.

The Fans

The fans, especially the old-ECW addicts, would not accept that WWE's ECW was going to be different from the old ECW. Even if the wrestling on the show was good, they would dismiss the show as bad because it was not like the ECW from 1998.
Most people didn't understand that "ECW" was only a name, and just because it had the same name as a promotion from 10 years earlier didn't mean it would be the same product.

ECW Originals Leave

Even though it wasn't the old ECW, the ECW Originals were one of the few things that kept the old ECW fans watching. Guys like Sabu and the Sandman leaving was the last straw for a bunch of fans and a handful of people simply stopped watching the show.

Chris Benoit

Benoit was scheduled to win the ECW Championship at Vengeance on June 24, 2007. Obviously this didn't happen, as he committed suicide after killing his family.
But, imagine how WWE's ECW would have skyrocketed if an ECW original, who was also a former WWE World Heavyweight Champion won the ECW Championship. The brand would have become much, much more popular.
Instead of a main eventer like Benoit winning, though, Johnny Nitro won.
Needless to say, Nitro was not as popular as Benoit and him winning not only did not boost the brand's popularity, but made it less popular, as Nitro wasn't even a bigger star than Bobby Lashley who was the previous champion.

WWE Goes PG

While it was never as Extreme as the old ECW, WWE knew that they did have a name to live up to and would do their best to work in their versions of hardcore matches when they could. They were doing an OK job of this, until they decided they now had a family friendly product. A family product and an extreme product don't exactly go hand-in-hand, and one of them had to give.
No blood or super-extreme match spots defiantly helped water down WWE's ECW and lead to it's fall.

Bobby Lashley

If WWE did not move Bobby Lashley in the 2007 draft and kept him on ECW, it would have only helped. At the time he was the biggest name in ECW, really the only big WWE name on the brand, not including the ECW Originals. WWE moving him to Raw pretty much took the only WWE-made star out of ECW.
Obviously they tried to phase Lashley out of ECW and put Benoit in, but when Benoit didn't "work out", WWE should have done something to get a big name on ECW.