On the eve of the 2010 FIFA World Cup, sportlifestyle brand PUMA is gearing up to launch PUMA City NY, a month-long activation of the full brand experience featuring events, programs and parties for everyone from the soccer enthusiast to the fashionable New Yorker.
PUMA City NY, the second concept of its kind in the United States, will be fully functioning and operational from the opening kick of the 32-team tournament in South Africa (June 11) to the presentation of the FIFA World Cup Trophy (July 11).
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