The Bay Area Sports Press and the Raiders: Where Ethics Go To Die

While the Bay Area press tries to tear down the Raiders and Al Davis, the team slowly rebuilds itself into a franchise to be reckoned with. Jeff McMaster calls out the Bay Area media for their treatment of the Oakland Raiders.

by Jeff McMaster (Scribe)

12

562 reads

Sports

July 23, 2008

First and foremost, I’m not an Al Davis apologist. I respect the man for the positives he’s brought to the NFL.

The late Bill Walsh counted Al Davis among his closest friends. They rank as two great football minds that would have you wishing you were a fly on the wall when they discussed the game.

While the press painted one as a god in the NFL, the other has been vilified as a pariah. It’s been widely reported in the local press in northern California’s Bay Area that Al Davis is teetering on the brink of insanity.

Of course, if they were talking about the ownership of the 49ers or Walsh, the press would be more inclined to print that they were what I like to call, “synaptically disengaged.”

But this is the Bay Area press we're talking about today, kiddies. A group that, when Al Davis and the Raiders are their target, shoot straight from the hip and aren’t too concerned with collateral damage. They’re akin to the modern-day version of the Keystone Cops.

First, let me offer my sincerest apologies to those writers whose ethics continue to be beyond reproach. Lumping them together with anti-Raiders crowd does them a deep disservice.

So to Jerry McDonald, Jason Jones, Phil Barber, and the rest, I offer my condolences for the quagmire of muddy reporting that you wade through on a daily basis to get yourselves heard.

I grew up reading Jim Murray in Los Angeles. Mr. Murray was the Michelangelo of American sports writers. He created masterpieces with his words, and above all else, he did so with dignity and journalistic ethics.

These days, the best you could say about Ostler, Gay, Dickey, Cohen, et al, is that they are the Monets of sports writers. They look good from afar, but up close, they‘re a mess. Their adolescent glee in writing their tall tales is comparable to painting with crayons.

They’ve been entrusted by the public to inform, entertain, and opine. The catch is the word "trust," indicates that they do so with at least a modicum of integrity.

But where Al Davis and the Raiders are concerned, they’ve willfully bypassed the key ingredient necessary to bake this particular cake. Unfortunately, there are plenty of people out there who are so busy washing down their slice with Kool Aid that they don’t taste the bitterness.

To quote Scott “Scooter“ Oslter, “What I hear from a lot of fans sounds like disgust and outrage. They can't believe the way Davis is jacking around his kid coach, courting catastrophe.”

Um, Scooter, the "disgust and outrage" was a direct result of the reckless reporting by you and your mediots. Some people are willing to believe anything they hear. Hey, Bush got elected twice didn’t he?

Kiffin said, “Where there’s smoke, there’s fire," and there is no doubt that there was some dissension in Oakland at the end of the season. The fact that the Raiders aren’t a team to air their dirty laundry in public has apparently given the hacks out there the green light to embellish things to their little heart's content, forever citing “a source close to the Raiders.”

Scooter likes to begin his column with the line, “Deep thoughts and cheap shots...” that way he‘s always sure to get it half right. Like the others, he reported the imminent firing of Kiffin, then wrote that Kiffin had no idea that the Raiders had hired receivers coach James Lofton, despite it being publicly reported that Kiffin interviewed Lofton.

Then again Scooter, with your infinite football knowledge, you predicted the Raiders would win two, possibly three, games next year. Scooter, the Raiders have a weaker schedule, additions of Gibril Wilson, DeAngelo Hall, Michael Bush, Darren McFadden, etc, and the increased experience of last year's rookies, and you came up with two wins?

Either you're drinking more than Kool Aid, or you're just a tad unwilling to admit that the “synaptically disengaged” fella in the jump suit just has had a hell of an offseason. Despite your recent article, Al Davis doesn’t actually appear to be “daffy as the Mad Hatter.”

As for Nancy Gay, she is to the Raiders what Alanis Morrisette is to men. Let us not forget that Nancy scooped the entire world and reported last year that Kiffin was going to cut Warren Sapp because they were too close to the same age.

Dear Nancy, don’t you know that Kiffin can’t cut anyone? Only Al makes those decisions. Well, at least that’s what you reported.

Nancy opined that Al was furious in hindsight over Kiffin’s moving of Randy Moss on draft day. Perhaps Nancy should have read what the real reporters were writing. Moss had already regressed into his team-destroying, "me first" attitude when Kiffin first spoke to him after being named head coach.

McDonald reported, “Moss told him (Kiffin) in pointed, profane terms he wasn’t interested in talking.” Basically, Moss had tied the Raiders' hands. Knowing that Moss was most likely going to undermine Kiffin and poison the locker room, it made sense to move him and free up the enormous cap space he would have eaten up.

Not to mention the detrimental effect he may have had on impressionable rookie QB JaMarcus Russell.

Then there’s the venerable Mr. Glenn Dickey. You’d think that, as long as he’s been around, he would have bonded with Al over Geritol shots with Ensure chasers. Not Glenn, apparently he‘s not happy sharing the Bay Area's geriatric sports stage.

On Jan. 28, 2008, Dickey wrote an article that actually called for the NFL commissioner to remove Al Davis from decision-making power. Dickey wrote, “Goodell should step in and put Davis’ son, Mark, in control, and then give him the name of a competent football man who could help him make decisions.”

Please Glenn, this is football, not international politics. Leave the coup d’etat for the real ruthless dictators. Ironically, Ostler did compare Al Davis to Fidel Castro. Not that Ostler in prone to hyperbole....

If the writers mentioned above are true village idiots, then Lowell Cohen is their king. Cohen actually makes the others look competent. Although he whips out his crayons for the Santa Rosa Press- Democrat, a small, local paper, in the age of the Internet, his words are heard loud and clear, as if he’s actually on the main stage.

Here are some of Cohen’s finest examples of “journalistic ethics.” I don‘t have to render an opinion about King Cohen, his words speak for themselves.

“I have a preconception about the Raiders—and I admit it. I expect them to fail. I expect them to embarrass themselves, and then I expect them to invent wacko excuses. I expect to write negative things about them. I expect Raiders executives to give me the cold eye as if I made the team bad.

Then you think of the Raiders. A smile crosses your lips. The Raiders give you the giggle you require because they are the NFL’s joke franchise. They are the team that keeps on giving. What do the Raiders give? Comic relief.

We know Al Davis tried to dump Lane Kiffin. There was that letter of resignation Al tried to jam down the kid coach’s throat. Kiffin regurgitated the letter. We assume Al is working on a buyout. In the weird, funny world of the Raiders, where no normal logic applies, this would be logical.”

Wow Lowell, do you get paid to write this stuff? If so, I’ve got to hand it to you buddy, you are definitely an overachiever.

The Raiders rarely speak to the press about the inner goings-on in Oakland, but in the case of the Kiffin rumors, they did speak out.

"The whole story is a flat-out lie and a total fabrication," said Raiders senior executive John Herrera. "We deny the entire story. No authority has been stripped. That's unabashedly false."

Then from Raiders CEO Amy Trask, "His authority remains unchanged," and, "That's simply not true. He has all the authority he had when he was hired. The authority he has or had under his original contract remains unchanged."

But why believe actual living breathing Raiders executives? For all we now know, the mystery “source close to the Raiders” was the cleaning lady, but more likely it was the bitter ex-Raiders personnel guy Mike Lombardi.

The Raiders fired Lombardi, the one-time heir apparent to Al Davis himself, after he feuded with Art Shell and reportedly undermined Shell and the organization by leaking information to the press; that’s a big no-no in Raider land.

Lombardi hasn’t been all that covert in his Raider bashing since being granted a microphone and camera on the set of the NFL network, after a short stint in Denver as a personnel assistant.

The Raiders are panned almost daily on a national scale, in addition to being smeared by the local prognosticators. Chris Mortensen was duped into taking the Kiffin story national in January, reporting that Kiffin’s firing was “imminent within the week.” That dreaded “source close to the Raiders” failed him once again.

But it didn’t fail to upset the peace of the fans who didn’t read the words and hear the rumors with skepticism. While the pro and anti-Al fans bickered, the merry band of village idiots snickered. If this were a political campaign, we’d be talking about Al Davis being “swift-boated.”

Fine by me, let them squawk. While the poison pens are furiously scribbling out the latest unfounded rumors, the Raiders have, not so quietly, been building quite an impressive roster.

Lane Kiffin and his staff, and nearly every player, worked hard through the offseason to build on the success of last season, and hopefully the entire football world will underestimate what the Raiders have done.

Let them mock the man whose bust is permanently affixed in the NFL Hall of Fame in Canton. Al Davis simply wants to win. In the end, the Raiders have only one place to prove themselves, and that’s on the football field.

As a Raiders fan that stays close to the goings on in Oakland, I see a bright future ahead. As for the haters? Let them eat cake.

Sports

562 views

Share:

  • Digg
  • StumbleUpon
  • Facebook
  • Email
  • Print

comments (12) write a comment »

  1. Nice read, Jeff.

    Most of today's " journalists ", couldn't carry Jim Murry's typewriter case.

  2. Good piece of reaal journalism,not the customery "Yellow Journalism".
    Not one Journalist speculated properly on the "Kiffin Resignation"
    They all seemed to read one story and then copy it.
    I am a 64 year old businessman and Raider Fan.
    When I have had an uncommitted employee, i challenged them to become the BEST or LEAVE. I told them I didn't care which direction they chose. One way I gained a committed leader who would be valuable to the company and their own future, the other way I remove a barrier to hiring a new empoyee who portentially could be the best and a credit to themselves and the company.
    I think this is the most likely scenerio, if something close to that which was reported happened in some fashion.
    I have chosen only 2 teams to root for. 1st Rams (George Allen)2nd( Washington Redskins (George Allen)3rd Raiders( George Allen fired)I like All Davis.I chose the management first,players second.
    This being said I still don't understand the extreemly huge and fall of the Raiders
    Most people who write sports articles have no idea how business works, they think they do.
    Any way, thanks for listening and writing such a reasonable article.
    JSR Santa Barbara

  3. I was born in the Bay Area and have lived here my whole life. I have read these articles many times and thought to myself "how do they get away with this garbage" This slander and libel.

    Why do these local writers hate our organization so much. I figured it out, these are the people who for the last 30 years hated us for being so successful and have waited with much anticipation for the time of our demise so they can vindictively kick dirt on us.

    I loved reading this article as I have felt this way many times every year when its football season and I have to read this crap. Finally someone gets it, someone speaks the truth in reporting. That's all we want out of out local journalists is to give us the truth please stop speculating and rumor mongering.

    Thanks Jeff!!

    Nice read!!

  4. Thanks Jeff. Good read. Out here in Nevada we don't get a whole lot of journalism regarding the Raiders, which doesnt make sense to me given that Raiders and 49ers are the "local" teams. During the season we usually get a side article once a week devoted to that weeks game and thats it, so thanks for the insight.

  5. Nice job! These hacks contradict themselves so much and continually report false information and blatant lies, yet are rarely taken to task or held accountable for their words. What about the "Jamarcus Russell is in Mobile, AL and weighs 300lbs. blah blah blah" report that was all over this offseason? The very week it surfaced he was confirmed to be working out in Alameda and was even shown on TV at a Warriors game, and he didn't look close to 300lbs., even on camera. Of course, this was rarely reported and the 300lbs. story is still cited and discussed as fact to this day.

    I love what you're doing here and hope to see more.

  6. good story the bay area.

  7. Glen Dickey is just a hack who is pissed of that the only paper he can get hired at is one that is given out for free.

    Great article.

    I would love to see if you ripped Ralph Barbieri. He only talks about teams that give him free tickets.

    1. Good idea on Barbieri! He's a sniveling little hater. Problem is, I'd have to start listening to him again. I am considering doing some research on the whole 1050 thing. I am sorry we lost the only real outlet in the Bay Area for Raiders fans. They give it a shot at 1140 in Sacto, but it just ain't 1050.

    2. He talks about the Sharks like he is some expert when in fact the only reason he talks about them is because he is tight with former 49er Brent Jones, who is part of the ownership group in San Jose. He traveled with the team (probably on the team plane) during the playoffs and then acted like he was some super fan afterwards. He never rips them. Why? So he can keep the free stuff coming his way.

  8. Hey Jeff, Great read. You left out that snivelling little insect Kwakatami down at the SJ McNews. Sometimes I swear he makes Nancy Gay look objective. Nice work though, I'm looking forward to your next one.

  9. Jeff very impressive read. Very in lighting. Thank you

  10. You could throw the LA Times - a monolith that darkens the Southern California sports scene - into the same bucket of slime. The last time they printed anything positive about the Raiders was when *even they* thought the Snow Job was another kind of job - you know - like during the hearing in Animal House.

write a new comment


Edit this Article Article History

FREE SPORTS TEXT ALERTS

  • Get team scores and news sent to your cell phone during and after each game.
  • We do not charge for these services, but standard messaging rates or other charges apply.
  • Cancel anytime by replying STOP to any message.

Step 1: Choose a team

League:

Step 2: Enter your phone number

( ) -
Standard Messaging Rates or other charges apply. To Opt-out text STOP to 4INFO (44636). For more information text HELP to 4INFO (44636). Contact your carrier for more details.

Want to write for Bleacher Report

We are a community of fans who write about sports. And we're growing.

Learn More and Sign Up »