World Cup 2010 Previews: Verizon Scores a "Gol!" Against AT&T

Carlos G Giron@@carlosgironnycContributor IIIJune 9, 2010

JOHANNESBURG, SOUTH AFRICA - JUNE 08:  Cristiano Ronaldo crosses the ball against Mozambique during their game at Wanderers Stadium on June 8, 2010 in Johannesburg, South Africa.  (Photo by Streeter Lecka/Getty Images)
Streeter Lecka/Getty Images

The FIFA World Cup has become a great time to sell wireless smart phones. 

For those of us who are constantly on the go and find it difficult to be in the front of the TV or online, the smart phone broadcasts are our best bet to ensure we catch at least part of all 64 matches of the 2010 FIFA World Cup.

Luckily, both Verizon Wireless and AT&T, the leading wireless phone companies in the United States, will broadcast matches live on ESPN Mobile, including the semifinals July 6 and 7 and the final match on July 11.

The broadcast will also include the opening concert on June 10, in addition to a robust highlight and recap content. AT&T will broadcast all 64 matches through ESPN Mobile while Verizon Wireless will carry 56.

When it comes to the FIFA World Cup en español, Verizon Wireless scored a “Golazo!” against AT&T and all other U.S. wireless phone companies.

As the exclusive Univision Interactive Media partner, Verizon Wireless will provide live streams of all 64 Spanish-language broadcasts of the matches through V-Cast, its video on demand service.

The agreement also includes the broadcast of a broad variety of other Univision Network content ranging from the opening concert, to feature stories and other official World Cup material like songs, ringtones, images, and screensavers.

This is a big deal not only for Spanish speakers but for all soccer fans. The news media has reported that all U.S. soccer fans, including non-Spanish speakers, enjoy the passion and exuberance of Spanish language soccer play-by-play narrators and analysts.

It is simply more fun to hear the wild and energetic “Goooool!” every time a player finds the back of the net rather than the typically muted and stale “He scores!” description of the English language play by play broadcast talent.

Fútbol en español is like the “salsa picante,” the salt and pepper, if you will, that adds spice and flavor that all American soccer fans enjoy.

Meanwhile, Sprint will also broadcast 56 soccer matches through ESPN Mobile as part of its "Everything Data" plan.

So, with all 64 matches broadcast on national TV networks (ABC, ESPN, ESPN2, Univision and Telefutura), online and on smart phones, in English and Spanish, there is absolutely no excuse for missing a single match of the 2010 FIFA World Cup!

With a smart phone, a "smart" run to the rest room during your work day is all it takes to catch the action.

So what is the best way for wireless carriers to sell smart phones during the World Cup?

For the ladies promotion they should use the tagline: "Cristiano Ronaldo directly to your phone, live and in full color!" For guys, the promise of great futbol, Lionel Messi and endless videos of Shakira singing and shaking her famous hips works just fine.

The marketing tag line: "Great World Cup soccer and Shakira live on your handset!" works for me!

With my smart phone at hand, I am ready to catch every single match when I can't get to a TV or a computer. Are you?


That catchy Shakira World Cup song has me entranced: "Wakah, wakeh, eh, eh...its time for Africa... Wakah, wakeh, eh, eh... Wakah, wakeh..." (Somebody stop me! LOL!).