It took less than 24 hours for Delana Harvick to show what a marketing genius she really is, and she gets the last laugh off of Joey Logono's insult to her husband Kevin.
Just what am I talking about?
The newest edition to Kevin Harvick's E-Shop is a white lady's t-shirt that reads "I wear the firesuit in this family," with the Happy logo below and the Kevin Harvick Inc. logo on the back.
It is priced at $15.00, comes in sizes small through extra-extra large, and all proceeds are going to the Kevin Harvick Foundation.
Eventually the line could include tank tops, long sleeve shirts, and hoodies.
I've heard it's selling quite well.
Delana gets a lot of crap for wearing a matching firesuit like Kevin's, but fans need to remember that she is part of the No. 29 team and scores her husband's laps on the pit wagon.
For her safety, she opted to wear a firesuit and it's a refreshing change from all the "Barbie Doll" wives that run off to the RVs once the race starts.
Photo Credit: kevinharvickinc.com