Not every year can be your team's year.
Even in college football where some teams simply reload as opposed to rebuild, every program suffers an off year every now and then.
The good coaches, however, find ways to bounce back and use the previous season as motivation and experience for the next one.
Ultimately there will only be one team standing victorious at the end of the 2010-11 season. However, many programs can use next season as a starting point for 2011.
Whether it's a chance to build on the positive momentum created in the upcoming season, or a team taking their lumps in order to make a comeback in 2011, these are eight teams that will be looking at big expectations in two years.
Here are a few teams that will be trying to add some hardware to their trophy case by the end of 2011.
For some that may mean a conference title and new found national respect after an absence from the top of their respective BCS leagues.
For others it will mean exactly what everyone aspires for in sport: a national championship.
So here's a look at the teams to look out for in 14 months time. Let the debate begin.