The long summer football drought before the storm of games in the fall is brutal for hardcore college football fanatics.
Fans are chomping at the bit for any little piece of new information about players and teams they can find.
This is the time of year when writers start interviewing janitors that work with relatives of players for any hint of something unique to write.
It's also when bloggers and publications start compiling their power rankings and Top 25 predictions.
With less than 100 days before the start of the 2010 college football season, power rankings will begin peppering the sports web. Position rankings, conference rankings, hottest mother rankings, you name it.
My brand of pepper is called The Ridiculously Early 2010 Big Ten Preseason Quarterback Power Rankings.