So the NFL awarded the New York City area the 2014 Super Bowl last Tuesday and online weather reports for four years down the road immediately went into overkill.
Fierce winds, blistery temperatures, and mixtures of sleet and snow are already being projected for what is being fortuned as the coldest game in NFL history.
While NFL enthusiasts are worrying about the weather, marketers are worrying about the bigger picture; the money.
A Super Bowl in the heart of the most marketable city in North America would probably classify as one of if not the biggest sporting event(s) in recent memory.
The bright lights, mobs of civilians and advertisement possibilities would help to clarify the little to no sense that it makes to play a game that strongly depends on weather conditions in the middle of winter along the East Coast.
The teams will be fine, whether they’re accustomed to playing in domes or warm weather, coaches will formulate a successful gameplan in the event of cruel conditions. The players and coaches will be A-OK, they’re used to it.
Football is made to be played in the cold, the colder the game the better the war story. But Super Bowls are meant to be played in ideal weather conditions.
January and February championship games in California, Arizona or Florida make for short sleeves, sandals, shorts and tailgating with ease for the most important participants, the fans.
You can’t ask people to pay upwards of $1,000 to willingly stand outside and embrace sub degree winds. But the NFL played it smart. The only cold weather section suitable for raking in Super Bowl cash would be the New York/New Jersey area.
People enjoyably embrace the face-cracking winds to stand as part of New York’s annual New Year’s Eve celebrations, as well as other events, so NFL owners probably had that notion resting in their back pockets when it came time for their decisions.
While other owners will be clamoring for Super Bowls in outdoor city stadiums in Chicago, New England and Washington, D.C., you can wish them good luck; those cities just don’t have the marketing appeal that the Big Apple does.
Chicago’s brutal winter winds and New England’s blizzards could draw a Super Bowl Sunday into an ugly picture. And D.C. isn’t big enough to handle the masses of people that would invade its District.
In lieu of the NFL owners vote, the league is still all about its fans. While the 2014 Super Bowl will set a landmark, don’t expect a revolutionary wave to begin.
An association can only ask people to accept the unappealing but so many times and hopefully New York will be about as far as the league goes.
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