It's a new era in Virginia football.
New Cavaliers coach Mike London has one tall task in front of him.
He is taking over a team without a proven quarterback, running game, or wide receiver, and is losing a top lineman on defense.
However, despite putting in new coordinators, new players, and new schemes, his task is far more than just X's and O's.
London's task is clear: He must re-brand Virginia football.
He must make the Cavaliers relevant, not just on a national scale but specifically within a Commonwealth that has been overtaken by the Virginia Tech Hokies this past decade.
His predecessor won once again his arch-rival on the gridiron in nine tries; he lost even more on the recruiting trails.
If London is going to turn things around in Scott Stadium, he has to turn things around in high school gyms from Hampton Roads to Ashburn, Virginia.
Fortunately for Virginia fans, this is a challenge he has taken on with everything he's got.
London is everywhere. He's talking to bloggers on ESPN, interviewing with Comcast Sportsnet, running scrimmages at Old Dominion University, and leading a mini-series that is being syndicated on television throughout the Mid-Atlantic region.
London is talking, but talk is cheap. What can he do to re-brand Virginia? What can he say to bring the top notch recruits into the orange and blue?
Here are a few ideas.