Nike's 2010 World Cup "Write the Future" Commerical Is Amazing (VIDEO)

Ash MarshallSenior Analyst IMay 21, 2010

For those of you that haven't seen the new, full version of Nike's 2010 World Cup commercial, here it is in all its glory.

It really is quite spectacular, full of hard tackles and mesmerising tricks, visions of the future, celebrity cameo appearances, and a killer soundtrack.


There's your blend of international Premier League studs like Wayne Rooney, Didier Drogba, and Cesc Fabregas, ex-pats like Portugal's Cristiano Ronaldo, Italy's World Cup winning Fabio Cannavaro, Brazil's apparently-no-longer-good-enough Ronaldinho, and Team USA's most prolific winger Landon Donovan.

Throw in appearances by all-conquering Roger Federer, LA Lakers' Kobe Bryant, and some yellow-headed cartoon animation guy called Homer Simpson and you have a recipe for an instant viral success.

The TV spot, which will be broadcast during this weekend's Champions League final on May 22, shows the implications of how one moment in a match can change everything; how one man can write his own story-book ending. And it is beautifully done.

Fans beat their drums, fireworks erupt worldwide, and joyous celebrations kick off around the continents as Ivory Coast's Drogba beats his defender and dinks a dainty shot over the 'keeper. It's goal-bound for sure, but Cannavaro has other ideas, hustling back at full speed and athletically clearing Drogba's neat little chip off the goal line with a bicycle kick.

All of a sudden it is he who is the hero, getting the VIP treatment in clubs as dancers hang from wires from the ceiling in his No. 6 jersey, re-enacting the moment his overhead kick was written into folklore.

Then there's Wayne Rooney, pressing forward in the final minutes of the match with the expectations of a nation on his shoulders. His cross is intercepted and English fans have their head in their hands as all looks lost.

The stock market plummets, riots fill the streets, and Rooney envisions his life as the goat who cost England another shot at World Cup glory. He becomes a low-paid bearded groundskeeper at a non-league club, eating baked beans in a caravan and watching helplessly as he drifts into global irrelevance.

Rooney harnesses the power of the Three Lions, racing back to make an important sliding tackle and changing his fortunes forever. He gives the Queen a hug as he is knighted and newborn babies share his name as parents go Wayne-crazy in the delivery room. An sharply dressed Rooney then dispatches Tennis legend Roger Federer at ping pong without breaking sweat. What a difference a tackle makes.

And then there's Ronaldinho. While the video was obviously shot in advance of the World Cup squads being finalised, he is still a legend of the game, and his fast stepovers and fancy footwork sends the international footballing community into a spin. If it's good enough for Kobe Bryant, it's good enough for me.

Ronaldinho finds Ronaldo with a cross-field pass and the lightning-quick winger leaves defenders in his wake long enough to open the new stadium named after him and even nutmeg Homer Simpson. The cheeky winker.

He's pulled down in familiar fashion and as he dusts himself down and takes that instantly recognisable deep breath, the world is his oyster. Movie deals, red carpets and giant statues immortalising him forever await. He can write his own future with one kick of the ball.

As will be the case in South Africa in just a few weeks, fans are on the edges of the seats to see what happens next. It's three minutes of brilliance and I'm not ashamed to say it gave me a little bit of a semi.

Nike, this was as close to advertising perfection as it gets.