2012 Olympic Games: London Unveils Olympic Mascots

Daniel GoochAnalyst IMay 19, 2010

The London 2012 organisers have unveiled the cartoon animation mascots for the Olympic and Paralympic Games —called Wenlock and Mandeville.  

"We've created our mascots for children," said Lord Coe.

"They will connect young people with sport and tell the story of our proud Olympic and Paralympic history."

In a deliberate homage to London taxis, each has a yellow light on top of its head with an initial in the middle.

Wenlock, who one assumes is the Silver one, wears the Olympic rings as a friendship bracelet.

They have a single eye, said to be a camera lens, through which they'll see the world. 

In a series of animated videos, they will be seen learning to play different Olympic sports. 

"The children told us a number of things: They weren't that sold on furry animals and they actually wanted a story," Coe added.

The mascots are important revenue for the Games, and their image will be sold as toys, badges, magnets, etc. to generate more money. 

The mascots will also form a key part of 2012 games, as the organisers are keen to avoid the controversy that surrounded them in 2007 when unveiling the Games logo.

There was national anger for the design as it came across a few problems.

The design itself cost £400,000 of taxpayers' money for "something that could have been made by a child being sick from Sunny Delight." It was also claimed that the animated footage of the logo triggered seizures to some people.

So, what do you think of the mascots? 

Are they as good as previous mascots, or is it another failure for the London 2012 games?