SWOT Analysis: Total Non-Stop Action

Nathan WintersContributor IIIMay 19, 2010

NEW YORK - OCTOBER 27:  TNA President Dixie Carter and wrestler Hulk Hogan attends the launch of his book 'My Life Outside the Ring' at Madison Square Garden on October 27, 2009 in New York City.  (Photo by Bryan Bedder/Getty Images)
Bryan Bedder/Getty Images

SWOT analysis  is a strategic planning method used to evaluate the  S trengths,  W eaknesses,  O pportunities, and  T hreats involved in a project or in a business venture.

It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

Right now the hottest topic for discussion is Total Non-Stop Action, the Hogan/Bischoff era and TNA's potential.

Why not break it down in a good old SWOT analysis. 



Credible talent.

TNA not only has a viable young mid card, who over the last eight years have been the back bone of TNA, they have a vastly experienced young mid card who despite being still in their 20s and early 30s have a decade of in ring experience. From the like of The Amazing Red, Kaz, Chris Sabin, Alex Shelley to Samoa Joe. 

Outside of homegrown talent, TNA has signed to their talent pool, Mr. Anderson, Jeff Hardy, Rob Van Dam, Kevin Nash, Sting, Kurt Angle, Ric Flair, Hulk Hogan, Team 3D, etc. 



Remaining focused.

Booking from one week to the next jumps, as if chapters are being missed when reading a book.

Story lines need a point A and point B and a time frame in which to play out.

Feuds heighten then disappear within weeks. The end result are make-shift PPV matches, with little build up or relevance. 



The Superstars of tomorrow.

Mr.Anderson and The Pope to begin with. For the first time in a long time, if at all, TNA has a chance to produce two incredible talents that aren't either extensions of their independent persona's/relying on previous reputation or former established talent.

While both Pope and Anderson were WWE talents, neither were former champions or card-carrying members of WWE's elite.

Both have grown and exploded as entertaining and engaging talents, whose skills can carry TNA into it's next generation. 



You'd think it would be the WWE, with John Cena, Punk and SES, Randy Orton, Edge, Miz, Jericho — the list goes on, and highlights how good the WWE really is.

However, the true threat is TNA management repeating history.

Poor booking, poor choice in storyline and characters, inane booking and poor focus on it's end product.

TNA's management needs to understand, the players play, the coaches coach. TNA like WCW is a case of the player's job is in the field (ring) Hogan, Nash, Flair, etc — need to find the right people for the creative jobs rather than doing it themselves.