There is no single sporting event in the world more valuable to the winners, who end up approximately £60,000,000 better off than the losers.
This is mainly due to the increased commercial television revenue from being promoted to the Premiership. However, by convention, the two finalists agree that the loser will keep all the gate receipts from the game, so as to slightly soften the financial blow of missing out.
This will be of little comfort to the fans whose dream of away fixtures at Old Trafford and Stamford Bridge will be replaced by midweek fixtures at Doncaster and Scunthorpe.
In recent years, the previously seen curse of finishing third has disappeared as three of last four teams promoted through the playoffs have finished third.
Previous to that, however, only two teams in the previous 10 years that finished third succeeded in the playoffs.
So, who will be the lucky team this year?