Many people might feel that the tiny confines of the Impact Zone may hinder the legitimacy of the company. While the Impact Zone does have its shortcomings, there are several positives to the home of TNA.
Orlando is home to many tourist attractions. It’s typically sunny and is merely 60 miles from the white sands of Daytona Beach. This location could help lure potential wrestling "free agents" to the company. I’m sure flying to Orlando every week is an easier sell than if they were located in Detroit, for example.
We have all seen the scattered booking from week to week. There isn’t much continuity between episodes. Wrestlers disappear for several weeks without explanation. At least the Impact Zone gives the fans and TNA some form of consistency from week to week. I can’t imagine how bewildering and erratic the show would be if they were dragging a television crew around the country. Keeping it simple and keeping costs down is a smart approach.
The Impact Zone holds roughly 1,800 spectators. This allows the fans in attendance, as few as there may be, to feel as part of the show. It translates well to the television audience. The monstrous WWE crowds are simply people watching the show. Rarely do you see/hear a spontaneous chant at a WWE event that carries through to the television audience. Do you think the "double vision" chant directed towards Ric Flair and Jay Lethal would have come across as well had the crowd been WWE size? It’s doubtful.
17.4% of Florida’s population is 65 years old and over. That is roughly 5% greater than the rest of America. This plays into TNA’s favor because there are more fans in Florida that were around when most of these performers were in their prime. They can recall the days when Hulk Hogan, Ric Flair, Scott Hall, Kevin Nash, Jeff Jarrett, Team 3D, and Sting were truly relevant. (Cheap shot, I know.)
Universal Studios Orlando
The Impact Zone is situated among Universal Studios. The theme park has enough attractions to appeal to a variety of visitors. I’m sure some visitors aren’t aware of the wrestling program produced on location. Some visitors may not even be wrestling fans, but they could very well be once they leave the park. TNA has a unique opportunity to hook new viewers, which couldn’t happen in a stand-alone arena. Maybe they can hand out flyers to people as they got off of Woody Woodpecker’s Nuthouse Coaster. It couldn’t hurt.