TNT and ABC were faced with a difficult problem when Tiger Woods became hurt after the US Open and was forced to take the rest of the year off. What would happen to their ratings for the British Open?
Every major tournament hinges its entire presentation on the presence of Tiger and will have a lot of gaps to fill without Woods present.
Viewers might get to see more than just Phil's blowups or long eagle shots from virtual unknowns this weekend at Royal Birkdale.
However, ABC executives have decided not to tamper with their time-tested majors’ formula. After all, a Tiger won't go ahead and change its stripes.
The network has decided that even though Tiger will not be competing, it doesn't mean he shouldn't be the center of attention at another major.
Cameras will be positioned throughout the house of Tiger Woods as he watches this year's British Open from the comfort of his own home. Tiger's wife and daughter are also expected to be on hand.
The ABC executives are excited for America to get a look at Tiger that they've never been afforded to before.
Now, viewers can watch Tiger munch on snacks, critique the games of other players, change his daughter's diaper, rehab his knee, and fall asleep after hour number two of coverage.
Tiger may not be competing this weekend but the American audience can still receive their Tiger fix.