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Strikeforce CBS Ratings: The End of MMA on Primetime Television?

HOLLYWOOD - MARCH 17:  From L to right : Undefeated Light Heavyweight contender 'King Mo' Lawal attends the CBS' Strikeforce MMA Fighters Open Media Workout on March 17, 2010 in Hollywood, California.  (Photo by Valerie Macon/Getty Images)
Valerie Macon/Getty Images
adam ellingtonContributor IDecember 22, 2016

Preliminary numbers have come out indicating that Strikeforce: Nashville, received an average audience of 2.63 million viewers on CBS on Saturday night.

These numbers represent a 30% decrease in viewership from Strikeforce’s previous event on CBS last November, Strikeforce: Fedor vs. Rogers, An event which saw an average viewership of 3.79 million.

In comparison, America’s Most Wanted on Fox drew an average of 5.41 million viewers, while a rerun of Law & Order on NBC drew 5.57 million viewers during the same time slot on Saturday night.

The number of viewers for Strikeforce: Nashville peaked at 10:00pm with 2.89 million viewers and reached a low of 2.52 million viewers at 10:30pm. This is especially interesting when you consider the drop in viewership occurred around the same time as the main event of the night between Dan Henderson and Jake Shields.

I found it very intriguing that CBS had such a large drop in viewership compared to the last Strikeforce event on their station when you take into consideration that Strikeforce has had 5 events in 5 months since their last outing on CBS to help increase consumer awareness and promote their brand to the casual audience.

With these low numbers and the addition of the post-fight scuffle that took place after last night’s main event, could we soon see CBS discontinue its Saturday Night Fights show with Strikeforce?

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