Strikeforce CBS Ratings: The End of MMA on Primetime Television?

adam ellingtonContributor IApril 18, 2010

Preliminary numbers have come out indicating that Strikeforce: Nashville, received an average audience of 2.63 million viewers on CBS on Saturday night.

These numbers represent a 30% decrease in viewership from Strikeforce’s previous event on CBS last November, Strikeforce: Fedor vs. Rogers, An event which saw an average viewership of 3.79 million.

In comparison, America’s Most Wanted on Fox drew an average of 5.41 million viewers, while a rerun of Law & Order on NBC drew 5.57 million viewers during the same time slot on Saturday night.

The number of viewers for Strikeforce: Nashville peaked at 10:00pm with 2.89 million viewers and reached a low of 2.52 million viewers at 10:30pm. This is especially interesting when you consider the drop in viewership occurred around the same time as the main event of the night between Dan Henderson and Jake Shields.

I found it very intriguing that CBS had such a large drop in viewership compared to the last Strikeforce event on their station when you take into consideration that Strikeforce has had 5 events in 5 months since their last outing on CBS to help increase consumer awareness and promote their brand to the casual audience.

With these low numbers and the addition of the post-fight scuffle that took place after last night’s main event, could we soon see CBS discontinue its Saturday Night Fights show with Strikeforce?

Related

    Mousasi Wins Middleweight Title, Calls Out Rory MacDonald at Bellator 200

    MMA logo
    MMA

    Mousasi Wins Middleweight Title, Calls Out Rory MacDonald at Bellator 200

    MMA Fighting
    via MMA Fighting

    Nick Diaz Arrested for Alleged Domestic Violence

    MMA logo
    MMA

    Nick Diaz Arrested for Alleged Domestic Violence

    Alec Nathan
    via Bleacher Report

    Broadcast Legend on Mission to End Bipolar Stigma

    MMA logo
    MMA

    Broadcast Legend on Mission to End Bipolar Stigma

    Andreas Hale
    via Bleacher Report

    Rising Stars Whose Potential Is Being Wasted

    MMA logo
    MMA

    Rising Stars Whose Potential Is Being Wasted

    Matthew Ryder
    via Bleacher Report