The St. Louis Rams had the worst offense in football last year not even averaging 11 points per game. You can say that the Rams have a bad leader at the QB position, Unskilled Wide Receivers that can't catch the ball, and even blame it on the O-Line that showed some flashes of great potential last year.
Pat Shurmur the ex QB coach in Philadelphia was in his first year as the OC of the St. Louis Rams. The system of running a simple west coast style offense that was supposed to be easy for the QB to learn and the Receivers.
Every time you come to a first down, you would expect Shurmur have Jackson run a draw up the middle and maybe pick up 2-4 Yds. On Second down he would probably either call a quick slant or another running play that would result in negative yardage or a dropped ball.
I'm trying to get to the point that the Rams faced too many 3rd and long's last year. The question I have is, "is Shurmur being to hesitant to call larger size play's, like play action passes that has someone open in the middle of the field for say a 15-20 yd gain, or is he just a bad coach?
I think ownership will give him one more year to figure things out, or him and the rest of the coaching staff can kiss their butts out of St. Louis.