EliteXC: Jake Shields Is the Golden Boy, Not Kimbo

Derek BolenderSenior Analyst IJuly 13, 2008

EliteXC’s relentless marketing machine fueled by Kimbo Slice has done of great job of distorting the truth to fair-weathered MMA fans across the United States.


On the surface, their marketing strategy would lead you to believe that Slice is one of the top MMA fighters in the world and clearly the best EliteXC fighter on their roster.


In reality, Slice wouldn’t even crack the top 30 in the world at heavyweight. He’s not even the best fighter under contract with EliteXC. Peel back the marketing facade and you’ll quickly find out that this distinction belongs to welterweight Jake Shields.


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