No Swoosh Here: Five Absent/Dwindling Sponsors in NASCAR
With NASCAR race cars essentially being billboards that move at speeds of about 200 mph, it is surprising (although not that surprising for some) that more of these sponsors that you see on every other athlete in the world have not made the jump to NASCAR. Here are five sponsors that could find a niche in NASCAR.
The swoosh is found on most every football, baseball, and soccer field, basketball and some tennis courts, and even golf courses. It is interesting that Nike has never really gotten into NASCAR. While some NASCAR drivers may not be the perfect model for their next sneaker, Nike's competitors such as Adidas and Puma have embraced NASCAR and do have sponsorship, if only minimal, on drivers such as Dale Earnhardt, Jr.
Why do I have a picture of a Maryland Terrapins football player in a NASCAR article? Well, it's more for the logo on his jersey—the familiar UA of Under Armour. Under Armour is now the who's who of performance apparel and has found their way into most of the high profile sports. Why not NASCAR? Have they not heard how hot those cars can get? Their "Heat Gear" could potentially market to NASCAR drivers in all divisions in hopes of keeping cool in those cars, on all the different circuits. Just a thought.
Sure, Coors Light is still in the sport today, sponsoring the pole award and still the "official beer of NASCAR", but Coors Light used to be all over the place. They sponsored Sterling Marlin/David Stremme for years. Just seems odd that the "official beer" isn't present as a primary sponsor on any of the cars. Now it seems that they are backing out and focusing more on the NFL and leaving Budweiser and Miller Lite to duke it out as the beer companies represented in NASCAR.
Old Spice has sponsorship on Tony Stewart's car. Where's the AXE car? Apparently Matthew Stafford here is the face of the "Hair Relief" campaign AXE is doing, but it is a bit surprising that AXE has not dipped its toe into a sport where Old Spice rules the day when it comes to fragrance sponsorship of cars.
Reebok is all over the NFL, NBA, and MLB. Similar to Nike's interesting absence, Adidas and Puma are the only reps in NASCAR for the shoe companies.
In this gaggle of cars, one can pick out a handful of different sponsors. Now, obviously with this economy, money is probably a bit tight and this was a bit of a humorous look at interesting absences in this sport. But lots of teams go unsponsored and you see just blank cars riding around the track. Often these are the "start and park" cars. Maybe some of these sponsors should dive on in and take a chance!