Today (2010): The San Francisco “Heat” is Still Not a Basketball Team

JoeSportsFanSenior Analyst IMarch 2, 2010

On a recent excursion to San Francisco (why must that statement *always* have homosexual undertones?), I came across an unmistakeably unusual business sign.


Pondering the evolution of this sign is fascinating.

You have to believe that the company HEAT, a San Francisco-based advertising firm, was receiving odd inquiries/requests from Miami Heat basketball fans and thought they should set the record straight.  But, the presence of this delineation on a street-front billboard gives the impression that HEAT was receiving wrongful inquiries from walk-in traffic.

A bit strange, considering San Francisco is over 3000 miles from Miami.

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