Victory lane is the place that 43 drivers compete every Sunday to end up at. Whether the race is 400 miles, 500 miles, or even 600 miles, at the end of the day, it's all about the checkered flag.
Once that car rolls into victory lane, the driver gets out, celebrates with the crew and then comes the television time. Of course, they thank their owner, the crew chief, fans, but also go into detail about the names on the car.
Each race, you hear comments like, "Gotta thank our sponsors, Goodyear, Chevrolet/Ford/Dodge/Toyota, etc." Each victory, each interview after climbing out of the car, the sponsors are mentioned.
Of course these people deserve recognition, it's their sponsorship that helps put the drivers on the track in the first place. The name on the hood not only makes it easy to find the driver, but it also increases the sales of the company come Monday. "Race on Sunday, sell on Monday" continues in NASCAR by leaps and bounds.
A lot of times, simply by saying the sponsor, fans will match the driver. It's become that big of a deal.
I figured it would be appropriate to take a look back at some of the most recognized driver-sponsor combinations to ever hit the track. Some are famous, some were short lived, but all have special meaning.