Team USA continues to rack up medals at an astounding pace in Vancouver. With seven golds among their haul of 24, athletes across a range of sports have been performing at the very top of their ability for a place on the podium.
Apolo Ohno became the most decorated U.S. Winter Olympian of all time this weekend with his seventh medal, and there have also been outstanding performances from superstars such as Shaun White and Evan Lysacek.
Shani Davis wrote his way into the record books by defending his 1,000-meter crown, and the cover girl of U.S. skiing Lindsey Vonn fought through a painful injury for a pair of medals on the slopes of the Whistler mountain.
With success comes fame. And with fame comes lucrative sponsorship deals and endorsements. Some will be looking to build on their already-bulging portfolio, while others will become to name of a mainstream brand for the very first time.
Here's a look at the top 10 performers from the Games so far, with a glimpse at what the future holds for them.