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Texas TV Deal: Are They Willing to Flip a Cow Chip and Bolt the Big 12?

PASADENA, CA - JANUARY 07:  Head Coach Mack Brown of the Texas Longhorns reacts on the sidelines during the Citi BCS National Championship game against the Alabama Crimson Tide at the Rose Bowl on January 7, 2010 in Pasadena, California.  (Photo by Kevork Djansezian/Getty Images)
Kevork Djansezian/Getty Images
Bob StewartContributor IFebruary 12, 2010

Rumor has it there's preliminary talks going on between the Big 10 and Texas for Texas to fill the Big Ten's 12th spot and thereby allow for the Big 10 conference a post season championship game. Plus make the Big 10 even that more attractive for a major TV deal.

What with the new TV deal coming up for the Big 10 the conference has been in internal meetings since December talking about adding an additional team to it's conference. The names most bandied about have been Pittsburgh or Missouri.

Now, according to a report yesterday in the LJWorld.com sports, there is a rumor  that there has been some contact between Texas and the Big-10 over this type of arrangement.

No doubt the Longhorns national notoriety and TV draw makes a Texas/Big Ten expansion deal real attractive. But what would it mean for the Big 12 South? What about the eleven teams left out Big 12 Conference? That's a tremendous amount of revenue that the rest of the conference would no longer be able to rely on. Or maybe all this posturing and the Texas rumor is designed for Texas to cut it's own TV deal, using the rumor of the Big 10 expansion as leverage. No doubt, there's a whole pile of cow chips to be throw around in a deal such as this one.

Bob Stewart


I am a retired human resources senior employment dispute and contract mediator from the West Coast. My  most recent reports at B/R have dealt with the recent lawsuit and mediation of the Mike Leach Texas Tech situation. You can find links to those articles at my bio page here at B/R.


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