Jane nods yes, and then they press their foreheads together and share the warm, glowing smiles of ED ads as Adi Kunalic boots the opening kickoff into the first row, spilling a rum-spiked Pepsi all over a freshman's brand new "universi-tee."
That's brand synergy.
That is what happens, in my mind, when you mix business—in this case, "your business"—and pleasure—in this case the Nebraska Cornhuskers.
Of course, you can't stop what's coming. Victoria's Secret will sell Nebraska merchandise and people will buy it (See Also: foam corn heads). All that's left for us to do is debate it and ultimately deal with it—so I'll deal with it with an anecdote.
Back when I was of the age to shop for a football uniform in the pages of a JC Penney magazine, you couldn't get every NFL team. It seems unthinkable in this age, but JC Penney only sold the popular teams way back when.
If you wanted a Bears uniform or a Broncos uniform, no worries. But if you were a kid in, say, Seattle you were out of luck. "Sorry kid, Chuck Knox needs to win a few more games for that to be profitable on our end." Simply being able to purchase your favorite team's set was personally validating.
While the Victoria's Secret people will tell you that they have schools knocking down the door to get their logos on the leisurewear for next spring, initially they selected only 33 schools—the 33 schools with some cultural clout, marketing push, and lower standards than the Golden Gophers.
Oklahoma made the cut, as did Texas, A&M, Kansas, and Colorado. Harvard's even in—but you know who's not?
Missouri.
Forgive me if that fills me with joy, but a few months out, with Nebraska but a speck in Mizzou's rear-view mirror according to most preseason publications, I'll take whatever I can get—and in this instance, the Cornhuskers have one shapely, bikini-cut leg up on the Tigers.
We have panties.
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