Super Bowl Ads: The Top 10 Winners from Super Bowl XLIV
Super Bowl advertising has become an institution in it's own right. It's just another important part of the event that is Super Bowl Sunday. This year's group of the Top 10 Super Bowl Ads contributes to the growing catalog of cultural references.
In case you missed any of the best Super Bowl ads, you won't be lost on Monday with the Top 10 winners from Super Bowl XLIV.
All videos are courtesy of adweek.com
10. Bud Light- "Voice Box"
I love auto-tuning. I can't get enough of it. So 30 seconds of auto-tuning is a great way to start this list.
9. Kia- "Sorento
I would have called this ad "The Secret Life of Stuffed Animals." It's fun and cute. The monkey getting a yarn tattoo was a nice touch.
8. U.S. Census- "Snapshot of America"
This ad features a lot of funny actors, while promoting a wholly unfunny topic, manages a few laughs. Ed Begley Jr., Bob Balaban (Russell Dowripple from Seinfeld, and Rachel Harris (most recently from The Hangover) all come together to make the ad.
7. Careerbuilder.com- "Casual Friday"
A funny take on Casual Friday's, careerbuilder.com comes through again with another great ad.
6. Dockers- "Free Pants"
Along with the previous ad from careerbuilder.com, there was a lot of man-bulge in the Super Bowl ads. The accompanying song is great and if Homer Simpson hates pants, then so do I.
5. Audi- "Crimes"
Audi could have called this ad "Green Police," but it's a funny look at the over-zealous enforcement of environmental taboos. A great background theme song, a growing theme to the list. Some hot tub man-bulge is the funniest part of the commercial.
4. Hyundai- "Brett Favre"
An all too real scenario playing out 10 years from now. Favre pokes fun at himself with spot-on timing.
3. Dove for Men- "Life"
The only proper description for this ad is epic. Dove is rolling out a new line of men's skin care products (a smart business move to do that during the Super Bowl).
Also, if you're advertising an even remotely feminine product you have to put "for men" after it or else we're not going to take the risk. Nothing goes in a man's shopping cart unless it says "for men" on it. And we're the dumb ones?
2. Snickers- "Celebrity Sack"
The first ad out of the gate was one to remember. Betty White + Abe Vigoda + football = a winner in my book. Thank you for being a friend, Betty White.
1. Google- "Parisan Love"
I would imagine it's not easy to tell a compelling love story through google searches alone. But they did it. It's on the epic and grand scale we expect from our Super Bowl ads. To take something everyday and mundane and make it beautiful is magical. It's a sucker punch to your sweet spot.