SNICKERS: Betty White = ratings. Who wouldn’t want Betty White (even if she was Golden Girls-era Rose Nylund level dumb) to be their grandma?
But Betty White getting clobbered going over the middle in a pickup football game? Tremendous. Add in the line “That’s not what your girlfriend said!” and we have a winner.
Adding in Abe Vigoda for extra senior citizen hilarity, and Snickers has an early candidate for commercial of the night.
DORITOS: Three gems in the first quarter.
In the first, reverse psychology gets the nod as man’s best friend gets back at man and steals his Doritos. It’s cute, it’s funny, and it’s vengeful—three of America’s favorite traits.
In the second, they continued tugging at the heart strings. Sassy children sell, So by having an ad featuring a young child slapping one of his mother’s potential dates not only for looking lecherously at his mama, but also for stealing his delicious chips, we have another winner.
In the last, the man watching the Super Bowl in a casket full of Doritos? Forgive me for objectifying the unfortunate circumstance of losing a loved one, but again, what red-blooded American make wouldn’t want his own coffin of delicious snack chips.
BUD LIGHT: Anheuser-Busch can usually be counted on for a quality bit of hilarity on Super Bowl Sunday.
This year, they score points not only for the house made out of Bud Light—including obligatory “There’s Bud Light in the fridge made of Bud Light!” reference—but also incorporating pop culture into an ad with the T-Pain “Auto Tune” iPhone app.
Add in a NASA "let your hair down" moment featuring Dr. Marvin Candle from Lost, and you have a series of winners.