Thanks to Dave Meltzer from the Wrestling Observer we now know that WWE officials have been considering going to a 3 hour format. Meltzer also discussed that Vince McMahon has been opposed to this idea even though the USA Network has been in favor of it.
Throughout the years wrestling fans have known that WWE frequently has three hour events labeling them as special events. We have seen this type of 3 hour show particularly on the draft episodes. Whenever Raw has done this the ratings are relatively decent. I feel that the problem with this type of broadcast is that it simply gives to much for free. This format makes it very difficult to save feuds for the PPV's.
The other big detraction from going 3 hours is the fact that it makes the PPV's seem less important. I do understand that if the booking is good it could enhance the overall product but WWE creative has not been that good the last couple of years. A 3 hour program would also be following a failed model by WCW. Sure WCW was great for a few years but when it got bad it was almost unwatchable. 3 hours of live tv is best left to the NFL in my opinion.
One of the greatest concerns for me would be if the program started getting full of pointless backstage segments. Professional wrestling broadcasts have the tendency to show a lot of terrible acting when they are given a lot of tv time. This is something that I can understand partly because they are saving the wrestling for the PPV's. Only us the wrestling fans can determine if a 3 hour broadcast would work.