WWE.com has posted the first trailer for the WWE NXT show. So far what we can gather is that the program is promising to be groundbreaking. There has been much speculation as to what this could throughout the last few weeks.The one thing that we do know for certain is that it will showcase new talent. The following is the formula that WWE would be well served in using to make sure that its new program is a sucess.
The first thing that the new program must do is seperate itself from the RAW and the Smackdown brand. This means that there should be little association to the other brands. WWE NEXT needs to establish itself as a stand alone product and should not appear weakend by being compared to the other shows. The problem that ECW had was that it was billed as a weaker product giving the audiance little incentive to view it.
Another thing that must happen is that WWE must market it heavily on all of their programming to make sure that it gets viewers to tune in for the big debut. They need to tease the new show perfectly so that they can get a good amount of viewers for the new program. Luckily the first show of anything usually does well and it is what happens next that is the most important.
The most critical thing that WWE needs to do is make sure that the first episode is fantastic. This means having five star matchups when possible and introducing characters that can capture an audiance. Having current veterans come into the program will only serve to weaken it. The show needs to build its audiance and not depend too much on already known superstars performing otherwise it will be just another ECW.
Overall the new program has potential in that it has people interested. WWE needs to capitalize on this and give the viewer a incentive to watch. The last ECW programs to be aired should all be about promoting the new program without giving away to much. Another recommendation that I would have would be to give the show a distinguished look so that viewers know they are watching something innovative.
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