The 10 Worst Super Bowl Commercials of All-Time

By (Senior Writer) on February 2, 2010

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While many companies succeed in dishing out big money to entertain us during the Super Bowl commercials, others just fall flat on their face.

Whether it's lack of creativity, lack of humor, or lack of sensitivity, some Super Bowl commercials just bomb. For the price tag upwards of $3 million for each 30 second spot (the price for Super Bowl XLIII), companies better deliver.

Which commercials reign as the10 biggest stinkers in Super Bowl history? Look inside to find out.

10. SoBe "Lizard Lake" (2009)

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I get that it's suppose to be a play on "Swan Lake," but this commercial is just bad on many levels. Football turned ballet dancers, lizards turned football players, and it turns to a CGI dance party that couldn't leave out a plug for an upcoming movie.

Just all around bad, bad, bad.

9. Gatorade Dog (2008)

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Gatorade spent $2.7 million to have us watch a dog drink Gatorade. Really, Gatorade? You couldn't think of ANYTHING else? The company that marketed Michael Jordan for over a decade came up with this?

8. E*Trade Dancing Monkey (1999)

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E*Trade made no bones about the fact that they wasted $2 million on this Super Bowl spot. Well, congrats E*Trade. You made one of the worst commercials of all-time.

7. Sierra Mist Blown Kilt (2004)

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Sierra Mist simply weirded people out with THIS spot.

A play on the famous Marilyn Monroe spot just comes up feeling awkward.

6. Salesgenie.com Success

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Salesgenie.com packs every stereotype about salesman into this number. The car, the golf, the slacking, the young kid who probably gets paid nothing admiring the hot shot.

Makes me remember why I got out of sales.

5. Apple Lemmings (1985)

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Apple followed up their immensely successful "1984" spot with this odd and somewhat creepy spot.

I get what they're going for, but doesn't a company want their customers to feel positive about their product?

4. Wavy Lays Commercial (1994)

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Oh that Elijah Wood, conning people out of their Super Bowl seats with potato chips. Even gets the best of "Mr. Potato," Dan Quayle, and takes Troy Aikman's spot on the field.

Swing and a miss, Lays.

3. Holiday Inn Sex Change (1997)

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Talk about creepy. I don't know what this has to do with hotels. It took them until the 28th second of the 30-second spot for Holiday Inn to even mention their brand.

Weird and ineffective.

2. Salesgenie.com Pandas (2008)

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Using pandas didn't work. The controversial accents. It's just all-around bad.

1. Just For Feet (1999)

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How many ways can this commercial be classified as controversial. I think watching it for yourself will allow you to see that Just for Feet made a mistake in putting this ad on the air.

Just for Feet publicly apologized and even sued its marketing company over the spot. That's when you KNOW it's bad.

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