Bloomberg Sports Product a Worthwhile Work in Process

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Bloomberg Sports Product a Worthwhile Work in Process

I spent yesterday afternoon in New York City, on Manhattan’s upper east-side. I was one of 200 media types from around the country who flocked to Bloomberg Tower on Lexington Avenue, as Bloomberg Sports unveiled its new baseball products at the company’s corporate headquarters.

Some Background On The Company

Bloomberg L.P. is the financial services company that was founded in 1981 by current New York City mayor Michael Bloomberg and others. It has grown into a Fortune 500 company due to its ability to compile and analyze financial data, and then present that information to its customer base in an easily understood and visually appealing manner.

Bloomberg Sports will take those core corporate competencies and translate them into the sports marketplace, starting with its professional baseball analytics.

BBGSports has two new baseball products: 1) a professional package that is currently being used by most MLB teams (on a trial basis), and 2) a streamlined consumer application that will be marketed to fans (generally) and fantasy baseball devotees (specifically).

For the purpose of this article, I’ll restrict my observations to the consumer application.

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