Gatorade Conquers Hydration: Debuting "G Series" Technology at Super Bowl XLIV

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Gatorade Conquers Hydration: Debuting

In 1965 a group of scientists at the University of Florida were assigned the daunting task of developing a beverage to boost the productivity of the lackluster Florida Gators football program. Former coach, Ray Graves administered a lemon-lime sports drink during Florida's warm spring practices and voila!, Gatorade was born. Two years later the Florida Gators credited Gatorade with their very first Orange Bowl victory over the Yellow Jackets of Georgia Tech.

From their humble beginnings in Gainesville, Gatorade has gone on to revolutionize the state of athletic hydration world wide.

Gatorade recently teamed up with Bleacher Report in San Francisco to bring you an exclusive first look at their brand-spaking-new line of Gatorade: The "G Series".

The "G-Series" will officially debut at Super Bowl XLIV in Miami, Florida when the Indianapolis Colts take on the New Orleans Saints.

Who dat gonna get showered at this year's Super Bowl? Who dat?!?

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