In 1965 a group of scientists at the University of Florida were assigned the daunting task of developing a beverage to boost the productivity of the lackluster Florida Gators football program. Former coach, Ray Graves administered a lemon-lime sports drink during Florida's warm spring practices and voila!, Gatorade was born. Two years later the Florida Gators credited Gatorade with their very first Orange Bowl victory over the Yellow Jackets of Georgia Tech.
From their humble beginnings in Gainesville, Gatorade has gone on to revolutionize the state of athletic hydration world wide.
Gatorade recently teamed up with Bleacher Report in San Francisco to bring you an exclusive first look at their brand-spaking-new line of Gatorade: The "G Series".
The "G-Series" will officially debut at Super Bowl XLIV in Miami, Florida when the Indianapolis Colts take on the New Orleans Saints.
Who dat gonna get showered at this year's Super Bowl? Who dat?!?
Gatorade "G Series" is a new line of sports performance products that fuel athletes' needs before, during and after a workout, practice or competition.
The new "G Series" technology is a 3-step program that will leave you hydrated and ripped beyond belief (if you work out and eat healthy on a daily basis).
Think of it has your 3-course athletic meal.
First Course: Gatorade Prime 01 is a pre-game fuel designed for use within 15 minutes before a workout or competition.
Main Course: Gatorade Perform 02 is the most thoroughly researched sports beverage in the world — your favorite thirst quencher.
Dessert: Gatorade Recover 03 is the first protein beverage that provides hydration and muscle recovery benefits after exercise.
Gatorade will officially debut their new product line, "G Series" on the sidelines at Super Bowl XLIV in Miami, Florida.
It might be a trillion percent humidity in Miami but don't expect to see any players cramping up or dying of heat. Gatorade will allow Peyton Manning to show off his laser-rocket arm and Reggie Bush to side step his way to NFL immortality.
The new "G Series" coolers have been specifically designed to keep the Gatorade extra cold while allowing the athletes and training staffs to fuel their performance as efficiently as possible.
It appears that the sleek design will allow for an extra stealthy creep from behind to soak the winning coach.
The first Gatorade shower on record was performed by Chicago Bears Lineman, Dan Hampton who soaked coach Mike Ditka after a regular season win during the 1984 season. Although it was indeed the first shower on record, it is often over looked.
One of the most popular Gatorade showers of all-time is often linked to the tradition of the Gatorade bath that lives on to this very day.
The Gatorade shower came to life during the New York Giants' 1985 season. After a much needed win over the Washington Redskins, Defensive Tackle Jim Burt dumped a cooler full of Gatorade on the "Big Tuna", Bill Parcells.
Giants Linebacker Harry Carson took the showering to the next level, dumping Gatorade on Parcells after each win during the 1986 season, en route to their Super Bowl Championship.
The kind folks at Gatorade graciously shipped a limited edition cooler signed by the legendary NFL coach (and Gatorade bath entrepreneur) Bill Parcells to the Bleacher Report headquarters in San Francisco, California! An Internet start-up and gallons of sticky liquid, truly a match made in heaven. We have gone through a couple of laptops each with our celebratory baths but it's been completely worth it.
On a side-note, I have told my fellow Bleacher Report staff numerous times that is unhygienic to shower in lemon-lime liquid. That's why I stick to the fruit punch.
Gatorade's revolutionary "G Series" – You saw it here first people.
Winning never felt so good...