While Danica Patrick has been busy making headlines in NASCAR, Sarah Fisher has quietly been making plans of her own: an expanded IndyCar schedule, a second team, her first book, and a drive to get Ellen DeGeneres to the Indy 500.
Dollar General returns to Fisher's main car, going from six races in 2009 to nine races this season. Fisher's race schedule for 2010 includes the Streets of St. Petersburg, Barber Motorsports Park, Kansas Speedway, Indianapolis Motor Speedway, Texas Motor Speedway, Iowa Speedway, Chicagoland Speedway, Kentucky Speedway, and Homestead-Miami Speedway.
Sarah Fisher Racing is also adding a second team for 2010. Tire Kingdom will be sponsoring the entry for 2006 Indy Pro Series Champ Jay Howard. Howard will run four events for SFR in 2010: Indy, Texas, Mid-Ohio, and Chicagoland.
Fisher has finished penning her first book, due out in May of this year. "99 Things Women Wish They Knew Before Getting Behind the Wheel of Their Dream Job" is part of the "99 Things" series of inspirational books (www.99-series.com). The book features quotes from professional female pioneers, and offers tips, knowledge, and success stories to help women tap into their professional potential.
Fisher is also hoping to hang with DeGeneres at the Indy 500. Fisher's Twitter campaign, part of the book launch, is about using social media to boost your brand name.