With cup championships in 2003 and 2004, along with putting all five of his drivers in the chase during the 2005 season, Jack Roush—team owner of Roush Fenway racing—has seen NASCAR utilize different lines of attack when it comes to helping the fans communicate with their favorite teams.
From driver signings at various locations around the track, to open houses at the race shops themselves, NASCAR has always taken fandom as one the highest priorities because without the fans, there would be no NASCAR.
As NASCAR’s largest organization, Roush Fenway operates seven motorsports teams in the top two series: four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan, and three in the Nationwide Series with Edwards, Ricky Stenhouse, Jr. and Colin Braun.
Roush Fenway Racing is embracing the Twitter phenomenon and each account manager will be tweeting on behalf of their respective team beginning in 2010.
With an estimated 14 million visitors in the US alone, Twitter cannot be overlooked as a formidable means of communication. Media as well as the fans will be able to utilize these Twitter sites for up-to-date information on the driver, crew chief, crewmembers, and sponsors.
The account management team will be tweeting throughout the week (and during the races) providing facts, quotes, photos, links to video, and other valuable information.
The list of Roush Fenway Twitter users is as follows:
Sprint Cup Series
No. 6 UPS team—PR6UPSteam
No. 16 3M team—163MTEAM
No. 17 Crown Royal—PR17CrownRoyal
No. 99 Aflac team—pr99aflacteam
No. 6 CitiFinancial team—PR6CitiFi
No. 16 Con-way Freight team—PR16Conway
No. 60 Copart/Fastenal team—PR60team