When a bad coach goes to a bad football program the results aren't pretty. When a great (or a good) football coach goes to bad football program and then makes that program respectable the results are really good. Why would a great football coach want to go to a small school with a bad football program? two reasons. 1. To build up a program. 2. Build up respectability. Look at Brian Kelly for example he went to Central Michigan and gained respectability. Then he went to Cincinnati and gained even more respectability and now he has what some coaches call the greatest football coaching job in the world at notre dame. Look at bobby bowden (before the last two years) he helped a bad football program in Florida State turn into a very good football program with great alumni and national championships and even though he was forced retired he will still go down as one of the great coaches in college football history and now look at Turner Gill who turned buffalo (Maybe one of the worst football programs ever) into a respectable program and now gets a chance at a better job at Kansas or David Cutcliffe (same thing) turned duke into a respectable program and Tennessee (a historically good football program) has contacted him and tried to give him the head coaching job. These Guys are respected because the made a bad program into a respectable one. If a coach can turn a bad football program around he gains respect from even the better football programs and if that coach is not interested in leaving the program that he turned around he can stay and become in the eyes of football fans a football legend.