NASCAR Expands Its Fanbase: Not Just For Rednecks Anymore

Contributor Written on June 25, 2008

(Page 2 of 2)

Year after year, NASCAR fans turn non-believers into believers by convincing them to watch a car reach top speeds “from 90 miles per hour (140 km/h) at Martinsville to over 200 miles per hour (320 km/h) at Talladega” (Wikipedia).

In return for their support and loyalty and especially right now while the economy is in a slump, NASCAR finds ways to reach out to fans. “Some speedways rolled out promotions” in midst of wanting to help their fans (Peltz, Jim). Promotions range from special tickets prices to paying for a person’s mortgage/rent for the rest of the year to $10 and $500 gas cards (Peltz, Jim).

NASCAR is put down because it is understood to be a “redneck” sport. Loyal, hardcore NASCAR fans are not afraid to admit they are, to some extent, redneck. Believe it or not everyone from the corporate executive to the blue collar man has a little bit of redneck in him. Even the companies that decide to jump on the bandwagon and sponsor a team have a bit of redneck in them.

You always know the people with a little redneck in them because they try to argue that “you are not a redneck just because you watch NASCAR.”

But it just doesn't matter. In the end it all boils down to NASCAR—the fastest growing sport in America.

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