Sign up or login to track your favorite teams

Sign Up for Bleacher Report

As a registered user you can subscribe to your favorite teams, post comments, write your own articles, and much more.

You must register in order for that functionality to work!








Validating sign up form ...

Bleacher Report articles are written by fans like you

Do you want to cover your favorite sports, teams, and leagues?

Processing writing preferences ...

Great, , you're signed up!

i.e. Big 10, LeBron James, USC Football

Selected Tags:

Logging in ...

The sun is burning into my skin on a hot April day in 2006. The smell and pieces of tire rubber are aimlessly floating through the air. I have been sitting on this metal bench for 334 laps, and I am beginning to get antsy...

NASCAR Expands Its Fanbase: Not Just For Rednecks Anymore

by kristi moore (Contributor)

19

1188 reads

Opinion

June 25, 2008


The sun is burning into my skin on a hot April day in 2006.  The smell and pieces of tire rubber are aimlessly floating through the air.  I have been sitting on this metal bench for 334 laps, and I am beginning to get antsy.

My eyes have been glued to the No. 9 car since lap one.  The scanner is set to his frequency.  “WOO, good job boys!” comes over the scanner from Kasey Kahne. 

My driver just won the Samsung 500 at Texas Motor Speedway, and my love for NASCAR and the No. 9 grew even more that day.

“NASCAR is the fastest growing sport in America.”  I have heard this statement on TV, in the newspaper, and in magazines, but I’ve never understood why—other than the fast speed, the wrecks, and the competition (not to mention the tail gate parties before and after the race).  What could possibly attract so many fans to such a redneck sport?

NASCAR can credit its fast growing popularity to its contracts with Fox, TNT, Speed, ESPN, and ESPN 2.  Due to gas prices, more fans stay home to watch the races, and “television ratings are edged higher this year” (Peltz, Jim).

Watching the race at home is nothing compared to actually being at the track, but advances in television and technology work towards giving you the feeling and experience of being at the track.  “Internationally, NASCAR races are broadcast in over 150 countries”  (Wikipedia).

The coveted redneck sport has expanded into the white collar world.  Significantly contributing to NASCAR’s fame are the business relationships between the race teams and their sponsors.  There is a lot of hard work that goes into putting a team together and it “easily requires $20 million or more” (Jenkins, Chris).

In the article "Sponsors make NASCAR’s wheels go ‘round," printed in USA Today, Chris Jenkins quoted “an old saying in racing: Speed costs money.  How fast do you want to go?”

The blocked off road that circles around the track is filled with people before and after the race.  To show their loyalty, people dash to their drivers' souvenir trailers to buy merchandise they can’t live without.  They will find themselves spending “$25 for a t-shirt, $30 for a hat and even $300 for a jacket”  (Jenkins, Chris).

Fans also thrive on the free stuff that companies pass out, especially the ones that sponsor a favorite driver.  The race track is a great place for the vendors to entice their customers and gain revenue.

Imagine a redneck carnival packed full of “more than a million people”, with the smell of fried corn dogs lingering in the air, and all the money that is coming in from admission, food, and tickets (Shields, Clint).

The main growth in NASCAR is its quickly spreading fan base of “75 million” people (Wikipedia).  “Why would anyone want to go and sit for hours watching cars go round and round,” was my first thought about NASCAR, but it is more than just watching cars drive in circles.

It is the anticipation from “gentlemen start your engines” to the crossing of the finish line.  It is the teamwork during a pit stop, and of course the wrecks and the competition.

Track this Article on My B/R
Flag This Article
Share This Article

19 comments Last one added about 1 year ago — Leave a Comment

  1. ...

    Great story ! 5 Stars.

    Edit Comment Cancel

    ...

    Reply
    Great Comment (
    0
    )
    ...
  2. ...

    Wow, great read. Missed nothing about the experience of attending a race.

    Edit Comment Cancel

    ...

    Reply
    Great Comment (
    0
    )
    ...
  3. ...

    Wonderful article, so well written. Kudos!

    Edit Comment Cancel

    ...

    Reply
    Great Comment (
    0
    )
    ...
  4. ...

    great article. and you are right there is nothing like attending a race. great job!

    Edit Comment Cancel

    ...

    Reply
    Great Comment (
    0
    )
    ...
  5. ...

    I've followed NASCAR for a long time but it wasn't until this year that I sit down and watch every race I can. I look foward to sunday when I can watch the race. I've learned so much from watching the pre-race show and listening to the commentators during the race. It is so much more then just driving in a circle or traveling around a road course for a few hours.
    You put a lot of good information in your article and did good research. I just wish you would have put just a little more personalization in it. Great job though!

    Edit Comment Cancel

    ...

    Reply
    Great Comment (
    0
    )
    ...
  6. ...

    wow this really got my attention. Great story. Keep up the good work.

    Edit Comment Cancel

    ...

    Reply
    Great Comment (
    0
    )
    ...
  7. ...

    Great read, and a great experience... But you need to pick a new driver to cheer for, haha, GO Dale GO!!!

    Edit Comment Cancel

    ...

    Reply
    Great Comment (
    0
    )
    ...
  8. ...

    I am glad someone explained how this sporty is growing. I know I, myself, have been wondering how this sport can be the "fastest growning sport" today. Again, I will agree that nothing beats the experience of going to an actual race.

    Edit Comment Cancel

    ...

    Reply
    Great Comment (
    0
    )
    ...
  9. ...

    Great article. I think you really captured the experience. But it still doesn't sound very enticing to me, so that's why I'm not a NASCAR fan. It simply gets boring for me to watch very fast. But then again, I'm a MLB and NHL fan, and many people consider baseball and hockey boring. Go figure.

    Edit Comment Cancel

    ...

    Reply
    Great Comment (
    0
    )
    ...
    • ...

      yeah, what is it with the "Baseball is boring" crap ? You can edit an NFL game and watch it in 28 minutes. Never heard anyone mention hockey though, that really don't make a bit o' sense..

      Edit Comment Cancel

      ...

      Reply
      Great Comment (
      0
      )
      ...
  10. ...

    I think I have another Ricky Bobby on my hands, my son (5) loves NASCAR and loves speed. Me personally, I like auto racing but I'm a Formula 1 guy.

    Edit Comment Cancel

    ...

    Reply
    Great Comment (
    0
    )
    ...
  11. ...

    Oh,my gosh! Your article just answered a gnawing questioh for me. Now I fully understand why my husband is a NASCAR fa. And you answered it so easily, without even knowing him. Mel IS a redneck!

    Edit Comment Cancel

    ...

    Reply
    Great Comment (
    0
    )
    ...
  12. ...

    Well to be honest i can never see why Nascar is such a loved form of auto racing..even after reading your post i still dont see what the fuss of watching cars (billboards on wheels) go round in a circle. Compare it to F1 and Grand Touring, Le Mans and so forth its not really a very technical form of racing is it?

    Get the Nascar drivers on a road course and they dont seem to be able to handle it very well...what does that tell you??

    Edit Comment Cancel

    ...

    Reply
    Great Comment (
    0
    )
    ...
  13. ...

    Very well written.

    I believe NASCAR is so popular not only because of the driver personalities, but the event the race creates off the track. Everyone is friendly, always in a jovial mood, and just plain having fun. Nonetheless, I agree with Steve that the racing portion is a bit confusing. Running ovals is tough, there's no doubt about it, but why are they still using 4-speed pushrod V8s that have been basically the same since the 1970s? Why has the France family not pushed for further development of technology in the series? That is a mystery to me.

    Edit Comment Cancel

    ...

    Reply
    Great Comment (
    0
    )
    ...

Leave a Comment

  • You must register to post a comment.

  • About the Author kristi moore (contributor)

    • 1 articles written
    • 3 comments posted
    • 1 fans

    Want to write for Bleacher Report

    We are a community of fans who write about sports. And we're growing.

    Learn More and Sign Up »



    Certain photos copyright © 2009 by Getty Images.
    Any commercial use or distribution without the express written consent of Getty Images is strictly prohibited.