Will the conglomerates bid so high for event sponsorships that owning a league is cheaper than buying the naming rights? The National Budweiser League? The National Coors Athletic Association? Major Labatt's Baseball? (Okay, that's crazy...or is it?) The Kentucky Derby runs Clydesdales? Nah.
With worldwide beer dominance becoming a grudge match, the gloves are off and nothing will be sacred over the next decade, perhaps not even the amateur ranks. Will amateur athletes continue to hide their stipends, or will the cash finally come out of the closet?
When the Olympic Committee meets again it might be to sell out to the Miller Lite Milers, the Heineken Hurdlers, or the Blue Moon Broad Jumpers.
Will resources be so unlimited that, if NASCAR does franchise, Hendrick Motor Sports and Roush-Fenway become the "little guys"? Could they start a flat-out bidding war for NASCAR itself?
Where will it end, or perhaps, more timely, where will it start? Will there be only three beer companies left in the world?
Will we see a Sammy's Honey Tainted Wheat Harvest Sun Brewed Fall Dry Spell Pale Ale Ford Fusion on the high-banks of Daytona?
Those scenarios are far-fetched and certainly not timely as of yet, but one thing is certain: There will be no cutbacks and no quarter given. It's going to be balls to the walls in a battle for exposure, media bites, and your precious beer dollars...and you get to make the call.
My most urgent concern is, as always...where does Natty-Boh fit in this mess?
What's your take on this hops-and-barley beat down?
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