Tiger Woods: AT&T Sponsorship No More

Larry SnarkvilleAnalyst IDecember 31, 2009

ORLANDO, FL - DECEMBER 12:  A Nike Golf display featuring Tiger Woods is shown at a golf shop on December 12, 2009 in Orlando, Florida. Woods announced that he will take an indefinite break from professional golf to concentrate on repairing family relations after admitting to infidelity in his marriage. Woods has a line of golf products offered by Nike Golf. (Photo by Getty Images)
Getty Images/Getty Images

Following in Accenture's (whatever the heck they "do"), Tag Heuer's ("ridiculously good-looking" watches), Gillete's ("as good/'bad' as a man can get"), and partially Gatorade's (purveyors of the sanctimoniously named "G" line of sports drinks for the masses) footsteps, AT&T is ending its sponsorship of the suddenly misunderstood Tiger Woods.

Apparently, the phone company won't be placing their logo on Tiger's bag anymore. You know, the one that Mr. Congeniality, Steve Williams (Tiger's caddy), totes around to satisfy his racing jones and affords him the opportunity to publicly audition for a reprisal of the Sergeant Schultz role from Hogan's Heroes, i.e., "I know nothing!"

Still in wait for the big shoe of Nike to drop...