Fresh off his second Big 12 Title and fourth BCS bowl berth, Texas Athletic Director DeLoss Dodds made Mack Brown the highest paid head coach in college football.
Said Dodds, "Mack is the best college football coach in America and this action recognizes him for that. He brought new life to our program and he's done it with great integrity and class. He is who we want at Texas for as long as he is willing to serve as our head coach."
Included in the deal was a $2 million raise from his previous annual salary of $3 million, surpassing that of Bob Stoops at $4.3 million and Pete Carroll, the former highest paid coach, at $4.4 million a year.
A feat well deserved by the Texas CEO, Brown has taken one of the most storied programs in college football to new levels since taking the reins from John Mackovic in 1997.
Under Brown, Texas has a record of 128-26, their best record in a 12-year span in school history.
Funny how expediently perceptions can change. Once dubbed as the softest coach in America, Brown was the centerpiece of a copious amount of jokes in the national media. Thrust upon Brown was the title of "Coach February" after some of his teams in the earlier part of the millennium didn't live up to expectations.
Fast forward to 2009 and not only is he the nation's highest paid coach, but he heads what many perceive as the most successful program of the decade (for which Texas could make a strong case with a second national championship), one that shows no sign of slowing down.
Not only has Texas won more games than anyone in the Mack Brown era (125), they have 10 consecutive seasons of at least nine wins, seven straight 10-win seasons (actively leading the nation), nine straight bowl berths, a 3-0 BCS bowl record, three back-to-back 11-win campaigns ('01-02, '04-05, '08-09), five split or earned Big 12 South championships, and now two Big 12 championships.
In addition, Texas has won seven of their last eight bowl games including their last five in a row.
Much to the chagrin of Sooners fans, Brown has taken four of the last five from Oklahoma; turning the tide in the rivalry that was once dominated by Stoops and Oklahoma from 2000-2004, in which they won five straight.
Currently, Texas has the No. 1 recruiting class on Rivals.com and with Texas' status as the premier program in Texas, the benefactors of top flight facilities, with a fan and alumni base as strong as any in the nation, it's hard to fathom this college football giant slowing down any time soon.