Weak Side Late Assignment: Our Golden Boy Falls

Joseph ManciniCorrespondent IDecember 9, 2009

THOUSAND OAKS, CA - DECEMBER 01:  A sign promoting Tiger Woods at the Chevron World Challenge is displayed off the freeway on December 1, 2009 in Thousand Oaks, California.  (Photo by Harry How/Getty Images)
Harry How/Getty Images

I’m a little late to the party, but still want to briefly discuss the latest transgressions of Monsieur Eldrick “Tiger” Woods.  Well, actually I will probably avoid addressing the “transgressions” themselves (quite the Bible-speak of him); the cliff dive of one of the few Golden Boys of modern sports is where I’d like to spend my word allotment today.

We’ve had plenty of athletes (and politicians, and movie stars, and otherwise rich people, and on…) with such “transgressions” revealed publicly.  Most people are at the point where we just shrug their shoulders – “well, what else did we expect from him/her?”  Almost all individuals who find themselves in enough of the public eye to warrant a news frenzy – for what many would deem a personal indiscretion – have worked over years, even decades, as the centerpiece of very active PR campaigns to develop a very calculated reputation with the American public.

Outside of whether you believe said transgressions are personal, semi-personal, personal-with-the-following-exceptions, or otherwise, it is this type of firebombing of public trust that makes the many transgressions of Tiger Woods so disappointing.  Warren Buffett once stated: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”  We now have a case study unfolding in front of our very eyes.

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