Tiger Focus Drink Dropped by Gatorade Amidst Scandal

Dumont WalkerSenior Analyst IDecember 8, 2009

One has to think it was only a matter of time before this would happen. Gatorade released a statement on Tuesday explaining their decision to discontinue its 'Tiger Focus' drink line. This is less than a year after the company launched the new beverage line.

The decision was made several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for a planned series of innovative products in 2010.

It does not take a rocket scientist to realize that this statement comes on the heels of the recent scandal Tiger Woods is involved in as a result of his one-car accident after Thanksgiving. A bizarre cheating scandal has arisen in the wake of the accident, and a chain of women have emerged claiming their involvement with the superstar. While some may point out that all publicity is good publicity, it would be hard to argue that point about Tiger Woods.

When the scandal first broke, Tiger Woods contacted the heads of all his major sponsors to apologize for his actions. However as this scandal continues to gain legs and becomes more and more drawn out in the mainstream media, it was only a matter of time before a company jumped ship. If you look back a few years, it took far less time for companies to run from Kobe Bryant when he went through his ordeal.

Tiger is at the lowest point in his career, but you can bet the smart companies (read Nike) will remain by his side, because as we saw with Kobe Bryant, there is money to be had in the reformation of Tiger's character as well.