To follow up on the blunder of UFC 11, SEG decided to schedule their next card in Niagara Falls, NY.
In anticipation, The New York Times ran several days’ worth of stories that turned the tide against the company. Following the reports, the state legislature voted 134-1, and 33-0 to overturn a law they just passed sanctioning the sport in the state of New York.
To make sure the event wasn't held in the state, as the Governor had yet to sign it. the NYSAC issued a 114 page rulebook to emasculate the event. Among the changes, no ground work, or submissions. All the fighters had to wear Ammy headgear, and the cage was to be no less than 40 feet in diameter.
As it was three days before the event SEG took their case to the federal courts, sure that the end run around existing law would be thrown out immediately.
Not making any backup plans, the 114-page rulebook was predictably upheld.
This sent the company into exile, scrambling to charter a jet to fly them, and about 200, fighters, fans, entourage, reporters, and the cage from Niagara Falls to Dothan, Alabama.
They were still painting the octagon at 7 PM as the show was scheduled to start.
The cast of the move was estimated at 500k, well above any profit margin the company had. All fans were let in for free to the Augusta Civic Center, and strong advance sales were refunded.
This was the beginning of the end, many thought for the sport. It turned into the end for SEG, eventually. It was a dark day for the sports young history.