In addition to using statistics from two sources, I will use my own perception of teams' national image to rank the Top 10 wealthiest and most recognizable brands in college football.
The two sources I will compile important statistics from include the following:
(1) The Equity in Athletics report from the U.S. Department of Education
Using the data from this site, I will report how much each of my Top 10 teams had generated in football revenues.
(2) The Collegiate Licensing Company (CLC)
On Nov. 11, 2009, the Collegiate Licensing Company released their list of the top selling universities in collegiate gear, apparel, etc.
While the CLC does not represent schools, such as Ohio State or Southern California, I will utilize its rankings of the top selling brands.
After these two sources, I will provide "My National Brand Ranking." The basis of this ranking has to do with the overall identity of the program. That is, is the program merely a regional power in terms of brand, or a national icon? For example, Ohio State is undoubtedly a national brand (top 3), while Georgia is probably more of a very strong regional power (top 10).