Toronto Blue Jays: The Ticket Increase Fiasco

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Toronto Blue Jays: The Ticket Increase Fiasco
Image courtesy of Flickr user JeremyCai

It appears as though the Blue Jays aren’t winning over very many fans these days.

After the infamous Boston Red Sox ticket stunt, Jerseygate , and other numerous public relations blunders, the most recent development seems to have irked quite a few fans of both the faithful and fairweather kind.

Unearthed by Drunk Jays Fans earlier today , the latest debacle surrounds the purposed ticket increases for certain season ticket holders and possible single game tickets as well. Initial knee-jerk reactions have been pretty harsh, so before we get our panties in a knot, let’s stop and consider the following:

99.2 percent of season ticket prices will remain the same in 2010. That’s less than one percent of ticket holders that are affected by this increase, about 24 people in total. Frankly, if more fans aren’t coming out to the ballpark (as all numbers indicated in 2009) then you have to charge more for tickets if you want to make more money.

It hasn’t been confirmed yet, but single-game-ticket prices are almost certainly going to go up in price. If you take a look at the 2010 Rogers Centre seating map , they have done away with the separate pricing for the field level sections in 113 and 130, and they are now all one price.

The Toronto Star featured an article on how one fan in particular will see a 56 percent increase in the price of his season tickets. I’m not really feeling that empathetic in this situation because if you’re willing to pay over $3000 to see your favourite team, then you should be willing to pay $6000.

And if not, then just downgrade your tickets to a different section. Not to mention that this guy is a lawyer—come on, he can obviously afford the increase.

After this past year’s lackluster season, I would love to see the Toronto Blue Jays lower their ticket prices. Unfortunately, sports business doesn't work that way—ticket prices are not reflective on the team's performance. Lowering or freezing ticket prices benefits fans in the long term, however bumping up prices increases the revenue which hopefully leads to more team payroll and eventually a winning team.

A couple bucks more at the ticket booth might seem like a lot, but if it’s for the greater good of this team and the future of the franchise, frankly...I’ll give a toonie now if it will bring a playoff run later.

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