Earlier this week, M&M's, the long-time player in NASCAR and current sponsor of Kyle Busch and the Joe Gibbs Racing #18 Toyota Camry car has launched a promotion that recognizes the fan. The promotion, which ironically runs for 18 weeks, asks fans to upload "colorful", "fun", "passionate" photos to a contest web site and also to vote for weekly winners. Fans own the promotion for the length of the promotion and then Kyle Busch and others will choose five finalists to each win a VIP trip for two to the Ford 400 race at Homestead Miami.
The contest is open to all fans, whether you root for Rowdy, Dale Jr., Gordon, Stewart, Kasey or Elliott Sadler.
It's great to see fans being put front and center for once. It's the fans that drive the sport from tailgating and camping for days on end, to wearing all sorts of merchandise and even tattooing their driver's number or image on their bodies (talk about commitment!). Whether at the track, or at home in front of the HD flat screen, fans are blood-thirsty when it comes to consuming information about their favorite drivers, teams and sport. With 75 million fans to call from, this is sure to be a great promotion that rewards those who deserve it.
Just one question - are you the most colorful fan of NASCAR? Prove it.