Lately it has been noticeable to anyone who watches wrestling that tons of WWE talent have been appearing all over television. This is a smart move for the WWE, because cross branding can only give them more exposure.
Recently we have seen Dolph Ziggler on Deal or no Deal, five wrestlers on "Are You Smarter Than A Fifth Grader," Stephanie and some others appeared on a cooking show, John Cena and Mickie James have both appeared on Psych on Raw's home network USA, and Vince himself has been on ESPN more time this year then I can ever remember seeing.
The thing helping WWE the most may be the celebrities who are coming out of the woodwork to host Raw. Anyone who was or is a fan of WWE would want to host Raw. Ricky Hatton actually got in the ring a little bit for his appearance which is becoming a trend among the more athletic hosts. Maria Menounos wrestled in a six Diva match, Shaq squared off with Bog Show, Hatton faught Chavo, and Freddi Prince, Jr. got broken in half by Randy Orton.
Shaq versus Big Show for Wrestlemania has been thrown around as an Idea but no word from Shaq yet on if he is interested. The idea of celebrities fighting at Mania is nothing new either. Since Mr. T got in the ring at Mania it has become desirable for athletes to compete once for the WWE. Remember Lawrence Taylor facing Bam Bam at WM11? Or just a while back when Floyd Mayweather took on Big Show? Mickie Rourke is also talking about a match with the WWE now that he is not under contract to not hurt himself.
My only real question is—when will we see Randy Orton RKO Big Bird on Sesame Street or The Undertaker as Liz Lemons new boyfriend on 30 Rock? These are unlikely but a man can dream can't he?
In the coming months, we will be seeing more celebrity involvement with the WWE and in the long run it will help them grow into the giant they were five to 10 years ago.
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