Marcus Jordan's Air Jordan Nike shoe situation cost UCF any future it had with Adidas, according to Channel 13 News and the Associated Press.
Marcus, son of NBA legend Michael Jordan, chose to wear the Nike shoes
during UCF's 84-65 exhibition win over St. Leo on Wednesday night, forcing
Adidas to make the move to discontinue its sponsorship with the school.
"The University of Central Florida has chosen not to deliver on their
contractual commitment to adidas," Adidas spokeswoman Andrea Corso wrote in
an e-mail to The Associated Press before the game. "As a result we have
chosen not to continue our relationship with them moving forward."
UCF is in it's final year of a five-year contract with Adidas, which
required each coach and athlete to wear Adidas apparel.
Jordan scored one point in the exhibition win and shot 0-for-3 from the
field.
UCF Athletics released an official statement around 10:30 PM stating they "are disappointed to learn that adidas has chosen to discontinue its relationship with UCF Athletics. Once we receive official notice we will be able to further respond."
The Knights will kick off the season Friday, Nov. 13 against UMass at the UCF Arena with tip off starting at 7 PM.
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