Strikeforce

Strikeforce/CBS's Marketing Brings In...My Mom?

NEW YORK - JANUARY 20:  Heavyweight mixed martial arts champion Fedor 'The Last Emperor' Emelianenko of Russia attends the 'Day of Reckoning' press conference at Trump Tower January 20, 2009 in New York City.  (Photo by Joe Corrigan/Getty Images)
Joe Corrigan/Getty Images
Tony PrestonCorrespondent INovember 4, 2009

Today, I had a great conversation about MMA with my mom.  I thought I would never have a conversation with my mom about MMA.  She knows that I have watched MMA since high school and since I got to college have been doing a little training, but we never really talk about it.  She knows that it is called Mixed Martial Arts and that the UFC is just one promotion but that is about it.

Today, I had just gotten back to my dorm after class when I got a call from my mom.  She was watching CBS and had just seen a commercial for the Strikeforce card this weekend.  She asked me my opinion on Fedor and if I thought he was the best in the world.  This lead into me telling her about Brett Rogers and the other fights on the card.

At the end of the conversation she said that she would probably watch at least a few of the fights on Saturday just to check it out.  This surprised me and I asked why.  She said that it must be decent if it is on CBS.

That was an interesting point to me will the fact that MMA may gain respect from those older than the target demographic because it is on a respected network.  To my mom Spike is some cable channel that caters to guys, but CBS is network TV and much higher quality programming.

When Elite XC was on CBS I never saw commercials during weeknight prime-time TV.  Now I see a couple Strikeforce ads per show on CBS.  Could this lead to an explosion of MMA fans in their fifties?

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